Sony. Make. Believe

After viewing this advert on television i decided to analyse it. This advert is very eye catching as it has been produced using special effects. The advert is very colourful and shows a child floating alongside an astronaught, showing a role model, maybe to say ''if you buy these sony gadjets you can be futurist and a good role model''. The advert shows all different gadjets and also sells their products in one advert rather then seperate adverts on each different product. The products come into play by floating around the room with the child also to show futuristic refrences. The target audience is for middle aged men, maybe with children to be the ideal 'cool Dad' with all the gadjets. It also aims the products at children or women buying for their husband or Dad. The song on the advert is very appealing and the advert very much revolves around the song. A line in the song says '' Hello Mystery, Don't bother to explain''. This is saying to the audience that the new sony gadjets are mysterious, making you want to purchase them to reveal the mystery, and also its saying ''don't bother to explain'' meaning the products are easy to use and you should buy one to have less worrys and problems because the gadjets will sort them out for you. I like the choice of song for this advert, not only because i like it personally, but it is very upbeat and electrtonic, much like the products, so it is similar to them. The song is called 'Black and Blue' by Miike Snow.